Values




 
Key Values and Concepts


• The Challenge as a reason for being.
• Authenticity.
• Emotion.
• Creativity.
• Talent.
• Senses.
• Nature.
• Alchemist Construction.
• Organic.
• Functional.
• Flexibility.
• Usability.
• Inclusion.
• Innovation.
• R&D.
 



 
      • Quality.
      • Sustainability.
      • Energy saving.
      • Bioclimatic.
      • Circular economy.
      • Experience.
      • Excellence.
      • Consistency.
      • Balance.
      • Team.
      • Beauty.
      • Luxury = Experiences.
      • Art.
      • Time 
      • Success
      • Happiness
“It would be a mistake to attribute this creative power to an innate talent. In art, the genuine creator is not simply a gifted being, but a person who has managed to dispose of a complex series of activities for this intended purpose, of which the work is the result. The artist starts from a vision, a creative operation that requires effort. Creativity demands courage. "
Henri Matisse (1869-1954)